Our Unique 5 Step Project Management Process That Delivers Results
The Design
Creating the visual identity
Refined Development
Implementing the design and executing the project plan
Application Testing and Launch
- Complete site functionality testing (navigation, links, proofing, admin. interfaces, etc.)
- Search engine submissions
- Marketing plan execution
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Application Testing and Launch
The Client Relationship
Creating a roadmap for ongoing relationship and support
This Process Allow Us To:
What a website must do
Its elements and contents
There are certain basic principles upon which every successful website must be built, certain invariable elements which it must contain. If it is to take the place of a salesman and do what a good salesman would do, it must follow a line of procedure in making a written sale just as a salesman does in making a verbal one. It must win for itself an audience and follow the steps of the sale exactly as the salesman does when he talks face to face with his prospect, leading him gradually, tactfully through certain definite processes up to the desired action.
For this reason every design architecture and sentence that goes into your website should have a reason for being there. The sole reason is to get action and non-essentials simply detract from its directness. Your prospect has no time to mess with them. It is the easiest thing in the world to develop a website that goes rambling from one topic to another without getting anywhere in particular. But good website design has a definite end in mind.
Consider now the good website. It must proceed through certain steps. It must be based logically upon the principles of salesmanship. It must contain:
The opening, wins the visitor's attention and prompts him to go farther into the site.
Description & explanation, gains his interest by picturing the proposition in his mind.
Argument or proof, creates a desire for your product/service, showing the value and advantages.
Persuasion, draws the visitor to your way of thinking by showing the adaptation of your product/service to his needs and his need of it now.
Inducement, gives him a particular or extra reason for acting.
The climax or clincher, makes it easy for the visitor to act and prompts him to act at once.
We at 7strategy ensure these basic elements are incorporated into your website.
We build your website with the needs of your likely prospects clearly in mind. Your website will not merely offer your products and services, it will offer a captivating experience!
4 reasons to invest in a website
It is surprising how many business owners still don't have a web presence. They insist that, "It ain't broke, so why fix it?" Why go to all the effort of building--or paying someone else to build--a website when business is going well already? For many businesses, what "ain't" broke today is going to face challenges tomorrow.
Here are a four reasons why it's time to fix it by getting a website, even if it "ain't" broke yet:
The Live Brochure
Most businesses have used the brochure as a marketing format at some point. In the old days, they provided a great deal of information in one handy booklet. But with a website, you get a live brochure that is available for anyone to see anywhere in the world at anytime of the day. You have an inexpensive 24-hour Salesman! And there is no limit to the amount of information you can include.
Expand Your Business
Reach 30% of your target market that is unreachable through any other form of advertising, because they have migrated online and they have chosen not to do business with companies that do not have websites or have bad websites.
It's Expected
These days, for a business not to have a website is akin to using a typewriter to create your business documents. Your customers and clients expect you to progress with the times, and if you don't keep up, they'll leave you behind.
Lower you Expenses
Your website will not only lower your marketing expenses, it is a customer and vendor relationship management tool to cut your customer support costs and improve your productivity through the use of online forms, newsletters, databases, calendars, etc.
The Internet has forever changed the sales, marketing, customer service, procurement and financial landscape for all businesses. Embracing the fundamental efficiencies and cost effectiveness of the Internet is now essential for all organizations to remain competitive.
